We're looking for an experienced Product Marketing Manager with a B2C background for a music tech platform focused on changing the ecosystem of music creation.

About the company:

We take the science of music theory and blend it with technology-enabled automation to empower the artist to create unique sounds and tracks at the touch of a button. All in a scalable, cloud-based platform. Simplified to support everyone from the bedroom DJ or Youtube creator while providing the industrialization and sophistication to engage the professional musician or business user reliant on music. Creating at the speed of sound - we're empowering everyone to be an artist.

Benefits:

  • Industry-leading Healthcare covering medical, dental, vision, and life paid by the company
  • Health Savings and Flexible Spending accounts
  • Unlimited PTO with an employee-focused work approach
  • Flexible work schedule and a remote-friendly environment
  • Parental leave
  • 200% Pay on Birthday
  • Employee Referral Bonus Program
  • Company outings, retreats, and events (when permissible)

About the role:

The ideal candidate has a successful track record of creating and delivering on a variety of marketing activities in the consumer technology space that have scaled the user community. We're looking for someone who's data-driven, creative, and continuously testing while looking for new and innovative ways to make the customer happy, engaged, and inspired. Reporting to the Head of Growth as part of the department’s leadership team, you'll provide strategic guidance to the organization on product and digital marketing efforts, prioritization, and timelines, etc. You'll also be hands-on and will need to be as comfortable rolling up your sleeves to get the job done as you are delivering with team support.

Responsibilities:

  • Create and optimize messaging that will communicate our vision, value proposition and differentiate our product effectively. Ensure every customer touchpoint reinforces the brand proposition and drives more prospects from freemium to paid users
  • Plan and execute cross-functional go-to-market activities for product launch and enhancements
  • Develop the brand's unique position for the launch of each new feature, creating the marketing and communications framework for the entire marketing function as the product goes live in the market
  • Understand the needs of our freemium users and customers to adapt our product’s features to their needs based on user’s data
  • Collaborate with Marketing to develop content that aligns with GTM strategy and can be used in campaigns, enablement, and other customer interactions with a focus on product adoption
  • Use a highly data-driven approach for the market analysis of both customers and competition to improve the marketing strategy
  • Design, direct, and execute strategy on product marketing initiatives; specifically positioning, messaging, go-to-market strategy, persona, and journey optimization
  • Develop and launch user onboarding step by step, tutorials, and marketing offers to increase customer retention
  • Be the “voice” specialist and evangelize product functionality, strategy, and roadmap
  • Monitor competitors in order to continually refine our messaging and positioning, influence product direction, and enable conversions
  • Develop clear messaging and positioning that conveys what makes us better and different from competitors
  • Collaborate with Product owners and key stakeholders to learn their needs, establish clear release timelines, and feedback loops for incorporating new priorities
  • Partner with product and engineering leads to execute on marketing and company objectives
  • Be part of a dynamic, diverse, and collaborative environment that combines a strong analytical orientation with out-of-the-box thinking
  • Foster and sponsor innovation, identifying new opportunities that will revolutionize the future of the music industry
  • Build effective processes and metrics for success

About You:

  • 5+ years of experience as a digital marketer in the SaaS space
  • Must be passionate about music, entertainment, and social media - experience working within one of these facets is a plus
  • Inspiring teammate and communicator, capable of articulating and presenting a clear and compelling vision/objectives and correlated actionable activities
  • Excellent written communication and presentation skills
  • You’ve successfully launched SaaS products to market
  • Strong project management skills
  • You use data to make better, informed decisions
  • Well-developed strategic, analytic, organizational, and problem-solving skills
  • Experience collaborating closely with internal and external stakeholders
  • Experience working in agile environments
  • Ability to prioritize high-impact activities, inspire colleagues and maintain business momentum
  • Customer-centric focus
  • Experience working with remote/distributed teams is a plus